Marketing has seen a great shift at Linklaters in recent years. As the firm has grown more and more global, our view has widened. Substantially.
Currently, marketing at Linklaters consists of around 140 people worldwide, organised into locally deployed teams and a central department. Although we have teams in many offices around the world, we tend not to think locally anymore. We don’t see our clients in terms of the office that we deal with, or the practice area where our key relationship lies. Instead, we view our clients from a global perspective. We develop deeper client relationships. We’ve developed valuable sector knowledge and thinking, and begun to develop along industry sector lines. And we’ve assigned dedicated marketing resource to key clients.
As a result, our marketing team is involved closely in the way our firm develops. Which to us makes complete sense. To become market leaders, we need to stay abreast of developments in every client sector; anticipate and react to trends; and make sure we shift our focus and market our capabilities accordingly.
What will this mean for you? It means you’ll be joining a firm with relentless ambition. One that holds a high regard and places a high value on marketing. One that is leading the way in their marketing strategy. It also means you’ll have direct access to senior players at Linklaters, as well as the opportunity to get involved closely with clients. Furthermore, because of the scale of our firm, as a marketing professional you can develop a real depth or breadth of skill. In smaller offices, you will enjoy broad exposure; while in the larger offices, the opportunity is there to develop deeper knowledge and understanding in a particular specialism. But wherever you work, boundaries won’t bother you. Because of the global nature of our firm, you won’t be restricted to just one area of marketing, or even – with the global opportunities and secondments available - one area of the world.